🏈 Super Bowl AI Ads

Hey TEDchats Fam!

Happy Friday! Think back to those simple days when a catchy jingle or a funny mascot was enough to make an ad memorable. Fast forward to 2024, and we're entering a realm where ads are not just seen or heard, they're felt. This year at the Super Bowl, get ready to witness a seismic shift where advertisements aren't mere interruptions but offer technology that could change our daily lives.

👀 SNEAK PEEK

🚨FEATURE STORY

Super Bowl 2024's AI Showdown

Are you ready for a Super Bowl experience where the halftime breaks are filled with new, mind-blowing technologies? Super Bowl 2024 is not just about the epic clash between the Kansas City Chiefs and the San Francisco 49ers; it’s poised to be a groundbreaking arena for the most innovative advertisements of the year.

Scheduled for February 11, this year’s Super Bowl is anticipated to attract over 100 million viewers. In the previous year, around 70 ads were aired during a 40-minute span. With a cost of $7 million for a 30-second slot, brands embraced a futuristic, AI-driven approach (for more on 2023 ads, click here). The question now lingers: Will this year deliver comparable spectacles?

Beyond Puppies, Slime and Celebrity Rumours

There's no doubt that this year's Super Bowl is packed with entertainment beyond football, including the Puppy Bowl, Nickelodeon’s slime-filled Super Bowl viewing, Apple Music’s “Where’s Usher?” campaign, and rumors of a surprise performance by Taylor Swift. Yet, all of this might be upstaged by a collection of commercials that promise more than just product pitches.

Check out these already-released AI-related ads – we've included links so you can easily watch them:

• Microsoft Copilot, also known as your everyday AI companion https://www.youtube.com/watch?v=SaCVSUbYpVc

• Watch Christopher Walken and Usher as they introduce the BMW 5 Series and the all-electric i5, both equipped with AI features

  https://www.youtube.com/watch?v=sfB-glrgn5o

• Pixel 8's Guided Frame, powered by Google AI and voiced by Stevie Wonder, enhances photo capture for those with poor vision

  https://www.youtube.com/watch?v=wYPTZIFQoDQ

• Etsy introduces its AI-powered Gift Mode

  https://www.youtube.com/watch?v=cXT8JgdvCHc

The Celebrity Factor in AI Advertisements

In the grand scheme, the integration of celebrity star power holds the potential to propel AI and related tools to unprecedented heights. The Super Bowl ads are expected to spark widespread discussion and set new standards in advertising, where technology, creativity, and celebrity influence converge to create not just commercials, but memorable experiences. Super Bowl 2024 is set to herald an exciting new era in technology; let's see what technological advertisements the big day will bring!

🍕 QUICK BITES

Artists Can Now Sabotage AI Models to Protect Their Work!

Diverse policies and processes have posed challenges for artists trying to exclude their work from databases used to train AI models. Now, artists can counter the unauthorized use of their work through tools like Glaze and Nightshade, specifically designed to modify images and render them ineffective for AI learning purposes. While the former method “simply” confuses the AI, Nightshade adopts a “poison” or “sabotage” strategy. AI models training on Nightshade-coated artwork may exhibit unpredictable behaviors, such as generating unexpected images. For instance, an image of a penguin wearing a tuxedo may be generated instead of the expected professional business attire, essentially sabotaging the model for future users. Despite being a controversial defense strategy, such tools remain relevant for artists aiming to protect their work in the AI-driven digital landscape (read more).

Microsoft Will Provide 2 Million Indians with AI Training

Microsoft CEO Satya Nadella, at a recent Mumbai event, unveiled ambitious plans to elevate India's AI landscape by training 2 million individuals by 2025 in this transformative technology. These plans will be part of the ADVANTA(I)GE INDIA initiative, which aims to address the concern that 78% of Indian workers feel they lack the necessary AI capabilities for their current tasks. With firms in India already observing an average US$3.86 return for every US dollar spent on AI projects, Nadella stresses the profound impact AI can have on productivity and economic growth (read more). Nadella will continue his tour in India over the next few days — you can stay updated with the following link.

Job Hunting Just Got Simplified with AI

Founded by Michael Yan and his co-founders, Simplify is a startup that aims to overhaul the job application process using AI. With a recent $3 million seed investment, the company focuses on streamlining job searches through automated questionnaires, job scraping, and application autofill features. It's designed to save time by reducing repetitive tasks and improving job match accuracy for applicants. The platform, conceptualized during the founders' college years, now moves closer to transforming job hunting with intelligent, efficient tools (read more).

🧰 AI TOOLBOX 

🤯 MIND SPARK

Can AI Really Predict the Housing Market? AI is transforming the real estate industry by enhancing property search, analysis, investor assessments, and customer experience while streamlining due diligence and fraud detection. Despite its long use in the field, PwC, one of the Big Four accounting firms, highlights that a lack of understanding and misinformation pose barriers to widespread adoption among Commercial Real Estate experts (read more).

Google's AI Predictions for Healthcare in 2024: Google's Global Director for Healthcare Strategy & Solutions has made three predictions for AI in healthcare in 2024, which include optimizing administrative work with gen AI, using AI to improve information sharing, and aggregating and reconfiguring existing data in new ways (read more).

Want to Learn How to Identify AI-Written Text? Discover tricks to identify if ChatGPT wrote the text you're reading, without the need for AI tools. The linked blog covers tips for recognizing ChatGPT, including identifying patterns like repetitive language and unusual word choices (read more).

🎨 AI ART